No time to read?


The Brief

At TimeWarper, every second counts and it's never at the cost of quality.

To deliver high-stakes design at high speed, we start with one thing: a perfect brief.

No guesswork. Just the essentials that let us create exactly what you need, without delay.


1. Project Summary

What do you need designed?

Be specific. Are we talking about a logo, packaging, social media graphics, a landing page…?


Why is this design needed right now?

Explain what triggered the request: a launch, campaign, product change, etc.


What’s the context?

Is it part of something bigger? A rebrand? A pitch? A last-minute pivot?

Example: “We need a clean, impactful poster to promote our new mentorship program for tech founders. It will be displayed during a startup conference next week.”


2. Goals

What result should this design achieve?

Clarity matters more than ambition. Think: conversions, downloads, sales, sign-ups, visibility, emotional impact...

Example: “We want users to scan the QR code and book a free session.”


3. Target Audience

Who are you trying to reach?

Describe them beyond age or job title. What do they believe? What do they want or reject?


What would grab their attention?

Tone, color, image type, pace — every audience reacts differently.

Example: “Urban professionals, late 20s to early 40s, who care about wellness but don’t trust mass-market brands.”


4. Deliverables

What exact assets do you expect or need to receive?

Mention quantity, dimensions, platforms, and formats. PDF, AI, PNG, PSD...

Example: “One Instagram post (1080x1080), one Story (1080x1920), and one LinkedIn banner (1584x396) all in PNG.”


5. Brand Assets & Content

What files must we include or follow?

Logo (vector), colors, fonts, tone of voice, previous designs… anything that shapes the brand.


What content is final and must appear as-is?

Headlines, CTAs, disclaimers, prices, etc. Send only final, proofread copy if possible.

Example: “Logo in SVG, brand guidelines PDF, 3 product images. Headline: ‘Make Space for What Matters.’”


6. Style & Inspiration

What visual references inspire you — and why?

3 or more. Link them or describe key elements you love: layout, mood, color, font, rhythm, etc.


What tyles should we definitely avoid?

2 or more. Helps us avoid wasting rounds on directions you’d never approve.


What words describe the style or tone you want?

2–4 words. E.g. sharp, elegant, bold, nostalgic, premium, playful, etc.

Example: “We like the bold gradients in this poster — it feels fresh and loud. Avoid anything too flat or overly minimal.”


7. Deadline

Which service are you selecting?


What is the exact delivery deadline (date and time)?

Include your time zone. At TimeWarper, flexibility isn’t part of the workflow: we operate at full focus and full speed. If you have margin, keep it as your ace.


8. Budget

Prices are fixed: just confirm your chosen service:


9. Point of Contact

Who sends feedback?

Preferably one person.


Who makes final decisions?

If different, name them both.

Example: “Feedback from Laura (Marketing Lead), final sign-off from James (CEO).”


Final Notes

Your brief doesn’t need to be long. It just needs to be clear.

Every precise answer saves time and makes the result stronger.

From here, we move at full speed.


Use the button below to warp time and send me a pre-filled email with all the right questions.

Send!

Alternatively, if your deadline isn't critical or ultra-urgent, you can redirect your request to CaptainLogo for a branding mission, or visit the VisualMansion for any other design need.